Booby-Trapped: The History of the Bra


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Presented by: The Grounded Goodwife

Just as the modern woman has evolved over the last one hundred years, the bra reflects that transformation. Before the bra was invented, corsets lifted breasts to artificial heights—but they pushed from below instead of lifting from above. In 1913, using two pocket handkerchiefs and some pink ribbon, socialite Mary Phelps Jacob created the “backless brassiere,” and became the first patent recipient for the modern bra. From Jacob’s invention, to the bullet shape of the 40s, to modern-day pillow cup push-up plunge bras, our boobs have been cinched, flattened down, and lifted up.